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Creating A Solid Thesis Paper On Marketing Management


In the corporate sector, management is a very lucrative post to occupy. It is a very respectable white collar job with good pay and a challenging environment. A student of marketing management should know that he faces stiff competition from his fellow peers and, hence, his research paper must be absolutely top notch in order to guarantee him an enviable position in an esteemed company. In order to achieve this, a set of tips and tricks should be followed by the student.

Selecting a good topic

One of the most important things that a student must do prior to starting off on his paper is to select a great topic to begin with. A student of marketing management can choose from a variety of topics, including:

  • Bridging the age gap between the administration and the associates
  • Romance in the workplace: Merits and demerits
  • Organisational psychology and the importance of its steady implementation
  • All work and no play: The downside of overworked and underpaid employees
  • Importance of maintaining a good PR team
  • Sexual harassment in the workplace and how to tackle it

Following the format

It is an absolute must for a good thesis paper to have a proper format. Although there are a number of formatting styles that the student can follow, the most popular and widely accepted one is: title page, index, introduction, hypothesis, requirements, procedure to be followed, detailed results, analysis, conclusion, and finally, bibliography. A good format gives the paper an organised look and a praiseworthy structure, which in turn, portrays the professional outlook and mentality of the student.

Importance of good research

The student of marketing management must realise that research is extremely important to his cause. A good research includes illustrious examples and case studies, up to date material, accurate numerical data, and appropriate statistical representations. It should have a strong and solid structure to make it easier for the student to frame his paper around it. The paper will, inevitably, turn out to be research-centric and, hence, this part plays a very important role.

Grasping the concept

The very essence of marketing management is to possess good social skills. This can be done in a variety of fun and creative ways, such as taking social speaking classes, joining small circles and clubs, participating in meets and other such social events. In a nutshell, the student should be well-equipped to deal with workplace emergencies and this should reflect in his dissertation.

 
 

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